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Can't Find Your Signature Scent? Here's Why

By Bruno Fazzolari

You've started a fragrance collection; maybe you've even become a little obsessed with perfume, but you're still struggling to find a signature scent. If you're not finding your signature scent, here are six reasons why it...

Why I Hate Valentine's Day

By Bruno Fazzolari

I hate Valentine's Day. It's not a popular position for a perfumer to take. Instead, I should be selling you something sexy or sentimental. Or something with lots and lots of pink. But that's not my...

Why Vetiver Soothes Anxiety + What Vetiver (Really) Smells Like

By Bruno Fazzolari

When I'm feeling uneasy, I usually reach for vetiver. The scent is soothing and soulful. Vetiver speaks to my whole self and all my mixed feelings: the sun and the clouds. This isn't just my...

How Perfume Made Me a Happier Person

By Bruno Fazzolari

I’m formally trained as a painter and self-taught as a perfumer. One of the most frequent FAQs I get asked at parties is some variation of “How did you get into perfume-making?” The honest answer...

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