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Laid back and sensual, Soft Focus invites you to lounge by the pool on a perfect summer day. A juicy splash of guava and pineapple kicks off the opening, with lime and a hint of chili keeping things interesting, like the best tropical drink at a sophisticated resort.
As the day wears on, you'll notice the sea salt and sun-drenched woods. By evening, things get a bit more sultry. Smooth leather and warm sandalwood take center stage, with cashmeran adding a soft, velvety feel. Throughout it all, a subtle fruity halo lingers, adding a refined sweetness that's more cocktail than candy - a grown-up nod to summer indulgence.
Summer has always been my season. Growing up in the Arizona desert, I lived for those long, sun-drenched days that seemed to stretch into infinity. Even as an adult, I find myself chasing that summer feeling - those lazy afternoons that melt into balmy nights.
Soft Focus is my love letter to summer. I wanted to capture that sense of relaxed indulgence. I started with guava and lime, added a hint of chili and sea salt, then balanced it with woodier notes that emerge like the desert coming alive after sunset.
Poolside hangs with friends, beach days, low-key summer evenings.
*Free mainland US delivery on orders over $75 (excluding Alaska and Hawaii).
Orders outside the United States may be subject to import taxes and customs duties. Please check your country's import fees before checking out.
We regret that we cannot accept returns of fragrances for any reason. We offer a risk-free sampling program that discounts the cost of your sample set from your future bottle purchase. Please be sure to sample if you are unsure of your choice.
I had pre-ordered my Soft Focus bottle when the news came out that a new scent was being released from Fzotic. I received my bottle back in June and began wearing it immediately. Living in the Bay Area, the weather was a little cool, and I was waiting to see how it would deal with the Oklahoma heat.
After a couple of wears in weather over three-digit degrees, I truly fell in love with the scent. Soft Focus wears exceptionally close to the skin in a cooler climate but has enough projection to gain compliments. This scent works its magic in weather where the heat can sometimes be unbearable. The Fruity Floweral notes come into play with the saltiness of ocean water. The sandalwood and coconut notes dry down beautifully on my skin. A fragrance worn close to the skin has impressive, lasting power. I could lightly smell it on my skin and tee-shirt several times the following day.
Pairing this with the Limonata soap makes it more of a cocktail drink character.
R
Russ J.
My Summer stand out
Really loving Soft Focus! I think I wore it two days straight to get the feel. Really impressed 👍🏾!
E
E.M.
The guava starts off quite strong but mellows somewhat into a really wearable spicy tropical scent. Invigorating for warm weather.
R
Rodney M.
Everything it promised to be
I really like Soft Focus, and my partner and two discerning friends also found it to be very interesting and lovely. The fruitiness up front, then the sea salt, and eventual dry down to a more woodsy smell. Perfect for summer, but I might just keep wearing it.
Toasted Lilac
